ASTRAZENECA

2017

2017

 AstraZeneca

AstraZeneca

Digital

Digital

 Website

Website

2017

AstraZeneca

Digital

Website

Promote asthma control to teenagers.

CONTEXT / DEMAND

 

Due to adherence issues, uncontrolled asthma remains a problem in France. This is particularly true for teenagers.

How can this problem be shown  to the targets to have a real impact on their behavior?

CONTEXT / DEMAND

 

Due to adherence issues, uncontrolled asthma remains a problem in France. This is particularly true for teenagers.

How can this problem be shown  to the targets to have a real impact on their behavior?

SOLUTION

 

• Localization of the #EAZYLife campaign highlighting the necessity of asthma control with a tone of voice that resonates with teenagers,

 

• Local website to introduce the campaign,

 

• Viral video,

 

• Engaging in initiatives with teenagers through Facebook (set-up, content creation, community management)

 

• Lead teenagers to an online Artificial Intelligence tool to do a first evaluation on the risk with uncontrolled asthma (using Facebook BOT)

SOLUTION

 

• Localization of the #EAZYLife campaign highlighting the necessity of asthma control with a tone of voice that resonates with teenagers,

 

• Local website to introduce the campaign,

 

• Viral video,

 

• Engaging in initiatives with teenagers through Facebook (set-up, content creation, community management)

 

• Lead teenagers to an online Artificial Intelligence tool to do a first evaluation on the risk with uncontrolled asthma (using Facebook BOT)

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