2018
2017
CNAM
CNAM
Digital
Digital
Ux/content
Ux/content
2018
CNAM
Digital
Ux/content
L’assurance Maladie is the French institution in charge of the Healthcare system. L’Assurance Maladie provides patients with an access to care, including universal health guarantees and patients’ reimbursements.
CONTEXT / DEMAND
Every 5 years, L’Assurance Maladie and HCPs unions meet with the objective to redefine a set of new policies for the French healthcare system. Following each negotiation, the ‘adoption phase’ of new policies is delicate as many complex rules remain unclear to HCPs. This complexity has been pointed out by the Unions.
Our mission, maximize the adoption by :
- Providing HCPs with a clear summary of the convention, so that they can easily understand the main objectives
- Create online services to facilitate their day-to-day practice, from consultation fees to subvention or calculation rules for their annual bonus
CONTEXT / DEMAND
Every 5 years, L’Assurance Maladie and HCPs unions meet with the objective to redefine a set of new policies for the French healthcare system. Following each negotiation, the ‘adoption phase’ of new policies is delicate as many complex rules remain unclear to HCPs. This complexity has been pointed out by the Unions.
Our mission, maximize the adoption by :
- Providing HCPs with a clear summary of the convention, so that they can easily understand the main objectives
- Create online services to facilitate their day-to-day practice, from consultation fees to subvention or calculation rules for their annual bonus
SOLUTION
1st step
• A website with clear and understandable dataviz and infographics, including useful services for their day-to-day practice www.convention2016.ameli.fr/
• A door-to-door campaign from Sales Representatives of L’Assurance Maladie to convince HCPS of the relevance and benefits of this website as a day-to-day service and as the point of reference for the he convention.
2nd step
User Experience consultancy for migrating the content to the new website of l’Assruance Maladie : www.ameli.fr
SOLUTION
1st step
- A website with clear and understandable dataviz and infographics, including useful services for their day-to-day practice : www.convention2016.ameli.fr
- A door-to-door campaign from Sales Representatives of L’Assurance Maladie to convince HCPS of the relevance and benefits of this website as a day-to-day service and as the point of reference for the he convention.
2nd step
User Experience consultancy for migrating the content to the new website of l’Assruance Maladie : www.ameli.fr
