Always think digital with a purpose
Improving patients’ management, providing better medical education content, helping care-givers deal with the disease… any innovation, any idea must answer strategic imperatives. What is our strength? Transitioning from a digital pure player to a fully integrated healthcare digital agency, Fullsixlife. We have always identified strategic imperatives through digital in the most advanced industries. Our mission today is to apply this approach to the Pharma industry, and combine both digital and medical expertise. To achieve this goal, we have designed the “mUx” methodology (medical User eXperience). It is the blend of the well-known and mastered User eXperience approach used in mass market with the Healthcare and Medical expertise from Havas Health & You.
Always think digital with a purpose
Improving patients’ management, providing better medical education content, helping care-givers deal with the disease… any innovation, any idea must answer strategic imperatives. What is our strength? Transitioning from a digital pure player to a fully integrated healthcare digital agency, Fullsixlife. We have always identified strategic imperatives through digital in the most advanced industries. Our mission today is to apply this approach to the Pharma industry, and combine both digital and medical expertise. To achieve this goal, we have designed the “mUx” methodology (medical User eXperience). It is the blend of the well-known and mastered User eXperience approach used in mass market with the Healthcare and Medical expertise from Havas Health & You.
Workflow
Insights
Whether it’s about patients, caregivers or HCPs, it all starts with a deep understanding of the target. We first investigate our customers to build personnaes and map the user journey. Any asset we create (digital ecosystem, website, mobile app’, CRM plans, congress experiences, social network tactical plans…) will be aligned with our customers’ journey by factoring in their needs, age, level of education but also their belief, technological maturity as well as their level of stress at a specific touch point.
Insights
Whether it’s about patients, caregivers or HCPs, it all starts with a deep understanding of the target. We first investigate our customers to build personnaes and map the user journey. Any asset we create (digital ecosystem, website, mobile app’, CRM plans, congress experiences, social network tactical plans…) will be aligned with our customers’ journey by factoring in their needs, age, level of education but also their belief, technological maturity as well as their level of stress at a specific touch point.
Service Design
During the service design phase, we run several ideation steps to identify and recommend relevant assets. The ideation phase can be performed by the agency on its own or through workshops with marketing teams, which is our preferred option.
Service Design
During the service design phase, we run several ideation steps to identify and recommend relevant assets. The ideation phase can be performed by the agency on its own or through workshops with marketing teams, which is our preferred option.
Production and UI
As a digital pure player who with a significant field experience, our teams deliver fresh and original User Interfaces with best of class ergonomy and artistic touch.
Production and UI
As a digital pure player who with a significant field experience, our teams deliver fresh and original User Interfaces with best of class ergonomy and artistic touch.
Delivery
Our task doesn’t end at the conception phase. We can help you throughout the entire process and deliver the services we design (coding, testing, release…), maintaining a ensuring full responsibility of the final product.
Delivery
Our task doesn’t end at the conception phase. We can help you throughout the entire process and deliver the services we design (coding, testing, release…), maintaining a ensuring full responsibility of the final product.
Data
50%
of Medical
50%
of Digital
98%
